Who We Are
About Us
R44 Performance is a leading retailer of OEM & aftermarket parts, modifications & accessories for BMW vehicles as well as other popular German marks. In addition to our products, we also have a wealth of knowledge and experience to guide you on your journey.
Est. 2019
Humble Beginnings
R44 Performance was founded by company director, Rhys, through his passion for modifying cars. Starting with a Ford Fiesta ST in 2017, he began sourcing and importing parts to take his Fiesta to the next level.
When upgrading to a BMW F22 M240i, Rhys became frustrated with the poor quality and fit of many aftermarket styling parts available on the market. This led him to design and manufacture his own rear diffuser, which not only fit properly but also looked far more aggressive and premium than the other options available at the time.
The diffuser garnered attention online and Rhys began supplying pieces to friends and forum members with many asking what else he had available. This led to the launch of R44 Performance in 2019 as a trusted source of carbon fibre and various aftermarket parts.
Since then, the product range has expanded to over 8,000 products allowing customers to not only personalise the look of their car but improve its handling, make it louder, make it faster and more.
OUR STORY
Our Purpose
R44's Mission
Our mission is to reimagine, shape and inspire the automotive community one car at a time.
Why Us?
Besides having the single greatest BMW product offering in the industry, we are also a team of passionate petrolheads, taking pride in our service and the parts we offer. We will never retail anything we wouldn't be proud to have on our own cars - if we wouldn't buy it, why should you?
A Hub For Advice
Knowledge & Experience
We've helped modify tens of thousands of BMWs across the world through supplying parts and wrenching in our own workshop. We know the best parts for your specific application, budget & taste - our sales team are always available for any help & advice.
Unparalleled Logistics
Worldwide Shipping
If you have an address, we can ship to you. Our global network of shipping partners allows us to offer industry-leading shipping services and communication.
Product Development
Behind The Scenes
We utilise our fleet of development cars to design, test and showcase various aftermarket modifications. This allows us to ensure they fit and see how they perform long-term.
DEVELOPMENT VEHICLES
